How can we support university students in building the next steps in the career?
It was with this briefing that our challenge began. For this journey to understand the universe between university and the market, we used the method of double diamond that consists of four steps: Discover, define, develop and Deliver.
This image was taken from this article
Discover
We needed to find out how we could support these students in the next step in their career. Then a round of research was made, both qualitative and quantitative. While in the quantitative research we obtained 33 responses, it was in the qualitative one that we understood a little more about the struggles of university students (we interviewed six people, five of whom were university students and one was already at her second university.)
“In today's world you can't be slow and companies know that”
- Paulo
“It would be nice to have someone pull your ear and say: Come here! here are some free courses for you. you can walk this path...
You know?”
- Ana
Although we got some answers that started to feed ideas, we chose to understand the national scenario a little more, so we researched additional data to understand even more of this universe. Spoiler : Herewe began to understand more the scene of the young brazilian people and their struggles.
“ The situation of the young person is placed in the category of clear and current dangers ”
Source: The Global Risk Report ( 2021 )
“ 30% of the global student population does not have the technology they need to keep learning ”
Source: The Global Risk Report ( 2021 )
Define (or moment of reflection)
Reflection #1: The young Brazilian doesn't have any money left or quite the opposite: he doesn't have any money. He often works to support the house, or even manage to pay for a university.
Reflection #2: They want to learn and improve their lives. The main point is : they often don't have time to do it.
Reflection # 3: Lack of effective contact between young people and the labor market , Linkedin connections are usually not effective.
______
So now we understand a little more and rewrote our challenge: How can we help the young people in social vulnerability to take their first steps in their career to pursuit a better job or their first job?
Which leads us to our persona:
And how could we make the various Jonathas to enter the creative economy market?
“ 97 million new occupations emerge until 2025 in the new creative economy . ”
Source: The Future of Jobs 2020
Develop
How Might We :
How to insert the underrepresented youth into the new creative economy ?
We created some initial studies of our idea, using various resources within the Design field:
Some initial sketches
Here we have a more medium fidelity prototype
until :
Challenges
With real challenges, from real companies, users will be able to develop their own solution, learning Design Thinking methods. Best of all, he can do it on his own time and completely offline.
MasterClass
Learn from the best professionals from various areas of the market, with exclusive content, interviews, day to day challenges and tips to get in the profission wanted , everything free for everyone.
Mentoring
Here you can talk to professional, get help with your project and even train soft skills, all through video calls. People who cannot afford to pay can get a full scholarship.
Test:
Being developed in a bootcamp in the middle of a pandemic, with days and routines running, unfortunately our team did not have enough time to test with key users.
We believe that crucial points of attention are to focus on which methodologies will be used and which will be the curriculum of the courses, having to be developed together with professionals and professors.
But you can check the full prototype here
Conclusion:
UX is something that you do daily. Just like the essence of human life for Heraclitus , "The Only Constant in Life Is Change". It's never final, we always have new challenges and different paths to take. With research and listening to people, we can understand, hypothesize and test ideas .
I'm looking foward to the next steps in my UX carreer.
I want to thanks everyone that we helped this journey, from the teachers of Tera, even to friends and family.
